Maris Research

NAR Examines Technology's Role in Real Estate's New Normal

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WASHINGTON (November 19, 2020) – Several technology experts from the National Association of Realtors® gathered Wednesday during the 2020 REALTORS® Conference & Expo to examine the real estate industry’s growing reliance on technology and how the integration of artificial intelligence, augmented and virtual reality, digital transaction management and 5G innovations will impact the buying and selling experience.

Jeb Griffin, NAR director of strategy and innovation, suggested that the coronavirus pandemic only accelerated changes that were already occurring in how Realtors® conducted business.

“Technology has rapidly evolved how we do real estate,” Griffin said. “Remember, everything used to be analog and required us to manually fill out forms.

“In 2020, a lot has changed. We’re maintaining social distance. In-person showings have declined. Realtors® have adapted by using technology to get business done.”

Dan Weisman, NAR director of emerging technology, agreed.

“During this pandemic, I think the use of technology has really come to the forefront in the real estate industry, and it should be used as an opportunity to improve the process and provide the best client experience possible,” Weisman added.

Artificial intelligence, or A.I., is a technology with a long history and its practical applications are expected to see explosive growth

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